Thank You for Participating!

This survey includes 20 questions and takes less than 5 minutes to complete.

Every response is valuable to our research, so we encourage you to stay with us through the final questions. Your complete feedback will help us better understand what matters most to Canadian consumers.

The information collected will only be used for the purposes described in this survey and in accordance with LG's Privacy Policy.

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Please review the Terms and Conditions for important information regarding eligibility, participation requirements, limitations, and any applicable promotional offers or incentives.

We truly appreciate your time and participation.

First Name *

Last Name *

Email Address *

Q1. Which province or territory do you currently live in? *

Ontario

Quebec

British Columbia

Alberta

Manitoba

Saskatchewan

Atlantic Canada

Other

Q2. What is your age? *

Under 25

25–34

35–44

45–54

55–64

65+

Q3. Which best describes your current home? *

Detached House

Semi-detached house

Townhouse

Condominium

Apartment

Other

Q4. Do you own or rent your current home? *

Own

Rent

Q5. Approximately how old is your current home? *

Less than 5 years

5–10 years

11–20 years

21–30 years

More than 30 years

Not sure

Q6. Which best describes your household? *

Living alone

Couple, no children

Family with children under 12

Family with children over 12

Multi-generational household

Other

Q7. Including yourself, how many people currently live in your household? *

Q8. What is your approximate annual household income before taxes? *

Under $50,000

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $149,999

$150,000 - $199,999

$200,000 - $299,999

$300,000+

Prefer not to say

Q9. Are you planning any kitchen renovation or remodelling? *

Currently renovating or recently finished (past 12 months)

Within 6 months

Within 7–12 months

Within 1–2 years

No plans

Q10. When are you planning to replace your refrigerator? *

Within 3 months

3–6 months

6–12 months

More than 1 year

Q11. Which refrigerator features are most important to you? *

Select up to 3.

Q12. Thinking about your current refrigerator, which of the following issues have you experienced? *

Select all that apply.

Refrigerator sticks out too far from cabinetry

Door hits a wall or cabinet when opened

Cannot fully open the refrigerator door

Gaps around the refrigerator

Refrigerator looks too bulky

Limited capacity

Difficult to clean around the refrigerator

None of the above

Q13. How important is it that your next refrigerator sits neatly within your kitchen cabinetry? *

Not important at all

Slightly important

Moderately important

Very important

Extremely important

Q14. Which refrigerator appearance do you prefer? *

Refrigerator noticeably protruding from cabinetry (Standard Depth Refrigerator)

Typical counter-depth installation (Counter Depth Refrigerator)

Refrigerator closely aligned with cabinetry
(Counter Depth Refrigerator with Zero Clearance)

Q15. Before taking this survey, had you heard the term “Zero Clearance” when referring to refrigerators? *

Yes, and I know what it means

Yes, but I am not sure what it means

Animation demonstrating the Zero Clearance refrigerator concept

Q16. Overall, how appealing is this concept to you? *

Not at all appealing

Slightly appealing

Moderately appealing

Very appealing

Extremely appealing

Q17. What is the most appealing benefit of Zero Clearance? *

Cleaner built-in appearance or modern/premium appearance

Better fit with cabinetry

Better use of kitchen space

None

Q18. Assume two refrigerators are otherwise similar in size, capacity, design and features. How much more would you be willing to pay for a refrigerator with Zero Clearance? *

I would not pay more

Up to $100 more

$101 - $200 more

$201 - $300 more

$301 - $400 more

$401 - $500 more

More than $500

Q19. Knowing about Zero Clearance, how likely would you be to consider an LG refrigerator for your next purchase? *

Very unlikely

Somewhat unlikely

Neutral

Somewhat likely

Very likely

Q20. What would make you more confident about purchasing a Zero Clearance refrigerator? *

Select all that apply.

Seeing it demonstrated in-store

Side-by-side comparison with a regular refrigerator

Video showing how the doors open

Seeing it installed in a real kitchen

Customer reviews

Recommendation from a salesperson

Detailed measurements/installation guide

Promotion/discount

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